Self-Esteem — Kindle Category Opportunity
Competition snapshot for the Self-Help best-seller list, ease-of-entry score 36.0/100.
Category metrics
Score
36.0
Median reviews
2,740.5
Weak share (top 20)
10%
Median price
$8.23
Median star rating
4.6
Books scanned
50
Worth writing in?
Self-Esteem is heavily defended: incumbents are deep-reviewed and the top 20 rarely cracks. New releases can still chart with ads or a launch push, but expect to climb over established authors rather than around them. Ease-of-entry score 36.0/100.
Breakout books — top 15, under 100 reviews, $0.99–4.99
Best-seller list on Amazon| # | Title | Star | Reviews | Price |
|---|---|---|---|---|
| 15 | Autoimmunity and the Good Girls: How Permission to Put Ourselves First Has the Power to Keep Us Well | 4.6 | 79 | $2.99 |
High-frequency phrases in this category's titles
Mine all categoriesHigh-frequency phrases mined from the 50 best-seller titles on this category's list. The ease-of-entry score tells you how winnable the category is; these title phrases tell you which words readers search with — use the two layers together. Frequency is a title statistic, not a search-volume estimate.
| Phrase | Titles | Rank-weighted score |
|---|---|---|
| change your life | 3 | 93 |
| self sabotage | 2 | 81 |
| self love | 3 | 75 |
| letting go | 3 | 38 |
| mental health | 2 | 35 |
| self compassion | 2 | 32 |
Sign in and click any phrase to send it straight to the keyword competition lookup.
More Self-Help categories
Check the keywords before you write
Category scores show where entry is easiest; keyword lookups show whether readers actually reach for it. A free account includes keyword competition lookups plus unlimited category scans.
After you publish: why aren't readers buying?
Category research picks the direction; review diagnosis reads the readers. The same platform clusters a book's critical reviews into severity-ranked root causes, each anchored to verbatim quotes — see it applied to a full narrative-history title.
Keep researching with the free tools
Research snapshot scanned on Oct 19, 2026. Refreshed periodically — not live tracking.