How-to & Home Improvements — Kindle Category Opportunity
Competition snapshot for the Crafts, Hobbies & Home best-seller list, ease-of-entry score 63.5/100.
Category metrics
Score
63.5
Median reviews
62.5
Weak share (top 20)
55%
Median price
$7.49
Median star rating
4.5
Books scanned
50
Worth writing in?
How-to & Home Improvements sits below our demand gate: 55% of the top 20 is under-reviewed, but overall reader activity is thin too. It can be a quiet corner to build in slowly — validate demand with keyword lookups before committing a series. Ease-of-entry score 63.5/100.
Breakout books — top 15, under 100 reviews, $0.99–4.99
Best-seller list on Amazon| # | Title | Star | Reviews | Price |
|---|---|---|---|---|
| 15 | Better Homes & Gardens | October 2026 | — | 0 | $4.99 |
| 4 | Southern Living | October 2026 | 3.7 | 6 | $3.99 |
| 8 | Better Homes & Gardens | September 2026 | 3.6 | 7 | $4.99 |
| 5 | Southern Living | September 2026 | 3.6 | 25 | $3.99 |
| 2 | Better Homes & Gardens | September 2026 | 4.6 | 37 | $3.99 |
High-frequency phrases in this category's titles
Mine all categoriesHigh-frequency phrases mined from the 50 best-seller titles on this category's list. The ease-of-entry score tells you how winnable the category is; these title phrases tell you which words readers search with — use the two layers together. Frequency is a title statistic, not a search-volume estimate.
| Phrase | Titles | Rank-weighted score |
|---|---|---|
| september 2026 | 3 | 138 |
| better homes gardens | 5 | 137 |
| southern living | 5 | 136 |
| fall 2026 | 3 | 135 |
| better homes gardens september | 2 | 92 |
| homes gardens september 2026 | 2 | 92 |
| home fall 2026 | 2 | 85 |
| october 2026 | 2 | 83 |
| magnolia journal | 2 | 77 |
| self sufficiency | 2 | 59 |
| art of decluttering | 2 | 54 |
| country home | 2 | 49 |
Sign in and click any phrase to send it straight to the keyword competition lookup.
More Crafts, Hobbies & Home categories
19 subcategories under this category
| Subcategory | Score | Median reviews |
|---|---|---|
| █████ | 86.0 | 0.5 |
| █████ | 84.5 | 4.5 |
| █████ | 81.5 | 0 |
| █████ | 81.0 | 1.5 |
| █████ | 80.5 | 0.5 |
| █████ | 78.0 | 8.5 |
| █████ | 75.5 | 2 |
| █████ | 72.0 | 17.5 |
| █████ | 71.0 | 2.5 |
| █████ | 70.0 | 16.5 |
| █████ | 68.0 | 37 |
| █████ | 67.0 | 43.5 |
| █████ | 63.0 | 3.5 |
| █████ | 62.0 | 78.5 |
| █████ | 61.5 | 30.5 |
| █████ | 52.0 | 90 |
| █████ | 49.5 | 36 |
| █████ | 47.0 | 56.5 |
| █████ | 41.0 | 200 |
Subcategory names are visible after sign-in — a free account unlocks every subcategory score.
Sign up free to unlockCheck the keywords before you write
Category scores show where entry is easiest; keyword lookups show whether readers actually reach for it. A free account includes keyword competition lookups plus unlimited category scans.
After you publish: why aren't readers buying?
Category research picks the direction; review diagnosis reads the readers. The same platform clusters a book's critical reviews into severity-ranked root causes, each anchored to verbatim quotes — see it applied to a full narrative-history title.
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Research snapshot scanned on Oct 19, 2026. Refreshed periodically — not live tracking.